A marketing, strategy, and brand management professional with more than 25 years of experience across both B2C and B2B environments. He is the Founder and Brand Strategy Director at Ichika Brand Consulting. He also serves as a Guest Professor and Executive Program Director at Porto Business School and is a member of the advisory board of the Brand Futures Lab.

He holds a PhD and a Bachelor’s degree in Psychology from the Faculty of Psychology and Educational Sciences of the University of Porto. In addition, he earned an MBA in Management and a Postgraduate Diploma in Entrepreneurship from Porto Business School, complemented by a range of advanced executive education programs and professional certifications.